12/14/2023 0 Comments Fashion design futuristic mens dreamer![]() ![]() ![]() The company aims to roll it out across its catalogue by 2030. On top of that, Calik’s DyePro technique minimizes water consumption, achieving a reduction of 30 percent and 80 percent in carbon dioxide emissions and water use, respectively. Recent tests on soil toxicity showed the process is not harmful and the company claims it could be easily applied to all textiles. It contains virgin and recycled cotton and just 8 percent of Lycra T400, which is also a recycled yarn and equally biodegrades. Taking the concept a step further, Calik Denim introduced its B210 denim spun and finished with a patented technology that guarantees it biodegrades up to 99.38 percent in anaerobic environments in 210 days, and even faster when denim is treated, stonewashed or bleached, for instance. The scene at Denim Première Vision in Milan in November. The company has launched a program supporting farmers in Turkey to commit to regenerated cotton backing their investments and shouldering risks, which should allow the mill to entirely source its cotton in its homeland.Īlong the same lines, the CycleFX line guarantees relevant stretch performance and contains only cotton, recycled cotton and elastane with other man-made yarns that would impact recycling. The circular economy is a hot-button topic in the industry and denim players are trying to embed as much recycled fiber as current technologies allow.Īt Isko, the CtrlZ collection was made with no virgin raw materials, blending 70 to 80 percent of pre-consumer, post-industrial cotton and 20 to 25 percent regenerated cellulosic fibers, while at fellow Turkish mill Maritas, the Rejuvenate range comprised denim made of regenerated cotton currently coming from global suppliers, especially based in Brazil. ![]() The abundance of sustainability geared innovation on show at the fair for spring 2024 spoke volumes about its target attendees: representatives of premium brands, those most likely to afford and request new-gen, higher-priced fabrics. The company has mounted recycling facilities on site to be able to meet delivery times for textiles rich in recycled yarns. “Bridging the gap between beautiful, fashionable products and responsible innovation is one of the major demands of the market right now and it is something we take great pride in doing,” Konukoğlu said. “It’s going to be ever more polarized with mid-market brands selling jeans for 80 to 100 euros suffering the most as fast fashion is upscaling its offering,” he added. “We have a versatile offering to collaborate with fast-fashion and luxury players alike,” Venier said. The company’s response to this has been versatility. “The real issue is market volatility, it’s hard to make plans even two months in advance.” “It’s a complex scenario, but I feel there is a lot of interest in innovation,” said Italy-based Officina39 managing director Andrea Venier. “The mid-market is poised to disappear as it can hardly keep up with new production cycles and efficiency,” he said.Įxecutives polled at the fair agreed that the contemporary and premium-affordable markets are losing ground, crushed by fast-fashion players and luxury labels.īusiness acumen suggests catering to those two ends of the spectrum, especially at a time of geopolitical and economic uncertainty. On the one side, high-end brands are giving impulse to Italian manufacturing that is able to meet their demand for innovation, while on the other mass market is offering basic denim, much more static, not only produced abroad but also very basic style-wise,” Adami Dalla Val explained. “I see two different clusters dominating the market. Energy and Enthusiasm Reign at Chicago Collective Men's Showĭenim Première Vision has found its sweet spot in offering a good representation of the top-of-the-pyramid producers that supply high-end fashion brands, which represent 20 percent of the overall denim market.Īccording to show manager Fabio Adami Dalla Val, the move reflects the polarized market. ![]()
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